After announcing iAd for Developers last month, Apple is now displaying iAds for individual applications. When tapping the ad you are brought to a App Store like page which lets you make a purchase without leaving your current application.
The iAd advertising platform provides developers new opportunities to generate revenue and promote their apps. With iAd rich media ads, advertisers can put their brand into the hands of consumers, while developers receive 60 percent of the advertising revenue. And now we are adding a second great choice for developers — iAd for Developers. The new iAd for Developers program is a great way for developers to advertise their own apps to millions of users across the iAd Network.