Friday, July 23, 2010

AT&T Activated Nearly 500,000 3G iPads

AT&T announced that it activated 400,000 to 500,000 3G iPads during Q2 on its earnings call, according to BusinessInsider.

Notably, these numbers only account for the last two months of Q2 as the iPad 3G was released until the end of April.

Other remarks:
  •  It's "surprising" how many business customers are approaching AT&T about the iPad.
  •  iPad users are using more data per month than the typical iPhone customer, but less than the typical laptop-card customer, which makes sense.
  •  75% to 80% of the iPad 3G subscribers are at the more expensive ($25/month) AT&T 3G data plan. Overall monthly bills in the $25-$30 range, including early customers who signed up for the $30/month unlimited plan before it was discontinued.

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