Apple Launches App Store Volume Purchase Program for Businesses

Awhile back, we told you that Apple was preparing its App Store B2B volume purchase program in the US,
and the service has officially gone live for businesses wishing to enroll.
This new program will allow businesses to purchase and distribute apps in bulk to employees. Pricing will also be volume-based, meaning that bulk App Store purchases will also become more affordable for enterprise customers.

“Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.
Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users. Using the Volume Purchase Program, you can securely and privately purchase custom B2B apps for iPhone and iPad that make your business even more effective.
If you are a developer who is enrolled in the iOS Developer program you can create custom B2B apps for sale to your customers enrolled in the Volume Purchase Program.”

To enroll in the program, businesses will need:

• Basic contact information to verify your business
• Dun & Bradstreet number (D-U-N-S) number
• Corporate credit card or PCard to purchase apps

A guide to the new program is available in PDF format from Apple. The landing page on Apple’s website also lets you sign in with your login ID.